Event management is a common challenge facing colleges and universities from a technology perspective. This is particularly evident in the recruitment and admissions process. Institutions not only need to manage the myriad of activities that go into planning events, but they also need the tools to properly collect prospective student information and accurately measure the effectiveness of marketing events.
Unfortunately, event management is often delivered as a stand-alone solution that does not necessarily integrate well with an institution’s CRM for university admissions. As such, colleges and universities have a difficult time identifying and reporting on the effectiveness of their events because the data is not being tracked in the CRM.
But what if the CRM for university admissions did include robust event management functionality that would allow colleges and universities to create and publish an event calendar and registration pages from within the CRM?
The advantages of including event management in your CRM for university admissions
The approach of including robust event management functionality as part of a school’s CRM for university admissions has the following advantages:
- Improved Data Quality – Prevent duplicate records by ensuring that all recruitment and admissions data exists within a single CRM system.
- Improved Reporting – Use the CRM to accurately measure the effectiveness of event data in order to determine impact on enrollment yield.
Enrollment Rx solutions are designed to help colleges and universities adopt Salesforce as a CRM for university admissions. We deliver robust event management functionality with our suite of products including Events Rx and FormBuilder Rx. Learn more about how our event management product built on Salesforce can assist your institution with event tracking in this short video.
