To err is human, but how readily does your CRM for university admissions forgive your mistakes?
I’ve told this story before, but it bears repeating. When we were just starting Enrollment Rx, we worked with a business analyst at a software development firm to specify our requirements to build our new CRM for university admissions. During one of our meetings, I made a passing comment about perhaps one day needing to add an “email” button on a particular screen.
The business analyst did not find this comment to be so lightweight. In fact, he stopped the meeting and rebuked me for failing to mention this “email button requirement” before. Having no previous experience with software development, I was shocked to realize how rigid and unyielding our future product would be to changes, especially since I knew that I already had many uncertainties about our existing requirements.
It was around that time when I first heard the phrase “clicks-not-code”, and it resonated with me strongly. I knew that we needed to develop a CRM for university admissions that would allow for easy changes and rapid modifications to the system.
Enrollment Rx successfully developed the first iteration of our CRM for university admissions, which was extremely cutting edge and provided for extensive “clicks-not-code” configurability. However, we found ourselves still delivering far too much hard code when creating applicant portals and any other front-end interfaces. These front end-user interfaces were very laborious to maintain. Whenever clients wanted to add new fields and sections to pages and forms, those changes required the involvement of software developers and IT professionals, rather than relying on empowered operational administrators.
It was at this point that we decided to develop a new product called FormBuilder Rx, which was designed to transform Salesforce into a powerful digital experiences platform with “clicks-not-code” configurability. FormBuilder Rx is the first Front-End-as-a-Service (FEaaS) solution for CRM for university admissions and empowers operational staff at colleges and universities to take total control over their digital experiences. With FormBuilder Rx, institutions can quickly and easily create user interfaces and add fields, sections, pages, and even portals on the fly. Does your CRM for university admissions allow operational administrators to make these types of changes without involving developers or IT professionals? If you are frustrated by inflexible systems, give us a call to learn how our FEaaS solution can transform your CRM for university admissions into a dynamic constituent experience.
Contact us to schedule a demo of our CRM for university admissions.
