The phrase “safety third” is the idea that one’s enthusiasm for action is worth cutting corners on certain safety guarantees, often resulting in reckless outcomes. Sadly, this mentality is not limited to the “Hold My Beer” crowd alone. Some universities and colleges seem to suffer from the same limited perception when selecting CRM for university admissions.
Seeing too many schools initially chosen poorly has caused Enrollment Rx to come up with a saying of oiur own: “We Don’t Always Win the First Time, but We Always Win the Last Time”. It is an all too common tale for prospective clients to evaluate the market and choose to go in a different direction from Enrollment Rx.
Why Do We (Initially) Lose?
#1 – “You’re Too Expensive. We Can’t Afford You”
Prospective clients perceive Enrollment Rx to be more expensive than competing solutions. Clients later realize that the competing solution requires far more resources than anticipated to deploy. For example, 1 to 2 years later, the system is still not fully deployed or additional staff was hired to support the solution. What is the opportunity cost of not having a fully functional CRM for university admissions?
#2 – “You’re a space shuttle. We need a bicycle.”
Some prospective clients perceive Enrollment Rx’s CRM for university admissions to be more than they need. They believe that their institution does not actually require certain systems and could get by on a “bicycle” rather than a “space shuttle”. A better analogy is not that they are buying a bicycle, but that their selection is like buying a car with no wheels, which proves ineffective.
#3 – “You all do the same thing, so we’re choosing the cheapest.”
Unfortunately, too many prospective clients sit through our sales presentations only to conclude that we do the same thing as everyone else. All of the CRM for university admissions vendors seemed to cart out the same set of functionality and solve for the same use-cases. It requires a practiced eye to identify the nuanced differences inherent throughout our solution. Enrollment Rx invariably works with clients that have tried all the other vendors without success. Our products are well-designed to empower operational personnel to take ownership of the CRM for university admissions.
If you’ve tried the rest, isn’t it time to try Enrollment Rx? Click here to request a demo and learn more about the Enrollment Rx R.A.D. solution built on Salesforce.
