News & Blogs
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The Real Cost of CRM – A Tale of Caution
Recently, the news has included a couple of universities that mistakenly communicated significant scholarship opportunities to new applicants, thus costing the schools millions in lost revenue, or at a minimum, negative press. It so happens [...]
How to Approach Salesforce for Admissions
Salesforce is the #1 CRM platform in the world and many colleges and universities are seeking to adopt it for recruitment and admissions. At Enrollment Rx, we have been studying this subject exclusively since 2008 [...]
What is the value of CRM without DXP?
Many colleges and universities use CRM to manage recruitment and admissions. However, too many are limited by their ability to make changes to the system due to the technical rigidity of their enterprise software. Because [...]
How Do I Prioritize Customer Experience Projects?
In their Gartner article published on December 7, 2021 entitled “Quick Answer: How Do I Prioritize Customer Experience Projects?” Michael Chiu and Ed Thompson state, “The most valuable CX initiatives can be exceedingly difficult to [...]
Composability and DXP for Higher Education CRM
The idea of composable software is that non-IT professionals are able to implement, maintain and update end-user functionality with clicks-not-code administration. In the case of Higher Education CRM, that needs to include the following components: [...]
Can CRM be Successful without an SIS, and Vice Versa?
In the world of college and university technology, there are usually three major enterprise systems in use, namely: the all-mighty Student Information System (SIS), the Learning Management System (LMS, a topic for another time), and [...]
Is CX Part of your CRM for Higher Education Strategy?
Is the customer experience (CX) at the heart of your customer relationship management (CRM) system? By now, most institutions have realized the need for dedicated software systems for university admissions, namely CRM for higher education. [...]
To Err is Human, to Forgive is FEaaS
To err is human, but how readily does your CRM for university admissions forgive your mistakes? I’ve told this story before, but it bears repeating. When we were just starting Enrollment Rx, we worked with [...]