A common scenario in higher education is that colleges and universities would like to recruit existing students to apply to certain specialized programs for which they may have pre-qualified, or otherwise demonstrated a propensity for applying.
For example, a student may have completed certain courses in their first and second years that may now qualify them to apply to a Health Science program\s. How can schools use Salesforce as a CRM for higher education to empower existing students to complete an application for specialized programs?
By utilizing Experience Cloud from Salesforce, along with Enrollment Rx’s solution suite, colleges and universities can create personalized and dynamic applicant portal experiences that can power supplemental applications to specialized programs. By leveraging the Salesforce platform as the CRM for higher education, schools can identify their prospective applicant pool from their existing student body, and thereafter recruit them to apply to the specialized programs through highly intuitive application experiences.
FormBuilder Rx makes it even easier for colleges and universities to adopt Salesforce as their CRM for higher education because it provides the functionality to transform Experience Cloud into a personalized, branded, and dynamic applicant portal without the need for extensive software development.
Please contact Enrollment Rx if you are interested in learning more about how institutions can use Salesforce’s platform as a CRM for higher education, along with Experience Cloud to power the applicant portal.
