Medical school admissions offices are often too understaffed to handle their annual application volume and are hampered by antiquated CRM for university admissions technology. As our society faces an unprecedented physician shortage, how can medical schools manage enrollment while maintaining the integrity of the holistic admissions process?
Many medical schools struggle with outdated CRM for university admissions systems that cannot support the needs of admissions requirements from a communication and processing perspective. How should medical schools be expected to make holistic admissions decisions when they are unable to effectively govern the necessary data benchmarks to determine mission-aligned admissions criteria?
What are the common CRM for university admissions staff frustrations and causes for operational bottlenecks, and how might they be solved by Salesforce from a CRM perspective?
Admission officers working in medical schools face many challenges when trying to create holistic enrollment management practices in admissions operations. This is often due to the limitations of legacy CRM for university admissions systems coupled with high applicant program demand.
The medical programs typically receive application volumes that rival or even surpass that of their undergraduate and graduate counterparts. However, the CRM for university admissions systems do not provide sufficient functionality to support job performance. At a minimum, each medical school application needs to be screened and reviewed by admissions committees. Admissions committee members need the tools for scribing interview notes, tallying committee vote totals, and processing individual decisions, ideally in an entirely paperless and decentralized environment. It is insufficient to expect modern and future-proofed organizations to continue to utilize disparate CRM for university admissions systems that do not provide seamless operational control across enrollment management processes. Disjointed systems invariably result in limited analytical capabilities as well as automation and communication obstacles.
How does Enrollment Rx make Salesforce the optimum CRM for university admissions at medical schools?
A major challenge that confounds many colleges and universities is tracking and communicating all admissions requirements and missing items for individual applicants. Many applicants struggle to understand what is still needed from their application file, or which documents still need to be submitted for admission.
With Salesforce and Enrollment Rx’s suite of products, all constituents can gain complete transparency of admissions requirements. Staff can add additional admissions requirements, as well as send automated and manual communications to applicants about missing items. Applicants can understand next steps in the admissions process from within the applicant portal and receive personalized communications about missing items.
A primary feature of ERX Core is that admission officers can manage application “checklist” requirements such as transcripts, essays, and letters of recommendations in one place. ERX Core’s ability to support checklist items from a single system, including the communication of those requirements to applicants from a central system, is pivotal to enrollment success. This is especially important for supplemental medical school applications which often necessitate additional checklist requirements.
With Reader Rx, admissions committee members can input feedback about candidates with an intuitive system for screening applications and completing interview notes. Events Rx provides colleges and universities with the ability to manage Second Look weekend, as well as all open houses and student visits. Our latest feature, Appointment Manager, is perfect for managing admission interviews. FormBuilder Rx delivers a world class modern web experience for secondary applications, onboarding, scholarships, and other types of constituent portal experiences on Salesforce Experience Cloud. Finally, with Integration Rx, we are able to close the loop on the student lifecycle and ensure that every appropriate record is properly created in both the CRM for university admissions system and the student information system (SIS).
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