In the world of college and university technology, there are usually three major enterprise systems in use, namely: the all-mighty Student Information System (SIS), the Learning Management System (LMS, a topic for another time), and the oft overlooked, but just as critical, CRM for higher education system for recruitment and admissions.
The SIS is the database of records for all enrolled students in the college or university. Every class, grade, and payment exists in these systems. Unfortunately, they do not offer effective communication tools for staff or students. Nobody receives a notification if something is missing or remains incomplete. Applications may just sit there until somebody does (or doesn’t) do anything about it.
The CRM for higher education system is the magic little train that can take this information to the right people in an effort to successfully resolve issues. Applicants can be notified that they are still missing items. Counselors can be alerted that candidates are approaching certain milestones. Reviewers can make timely decisions based on accurate and reliable information.
When properly integrated, the CRM for higher education and SIS can share critical information that can make for a seamless student experience. For example, the CRM for higher education can send personal and family data to the SIS, and in turn, the SIS can send financial aid information and registration status. This can prove important from a retention perspective by ensuring students enroll for their first day of class, but that too is for another topic.
There is a symbiotic relationship that must exist between the CRM for higher education and the SIS, which when done correctly, will result in a successful experience for students.
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