When it comes to non-traditional programs, many admissions software systems cannot support an intuitive end-user experience for prospective students. Colleges and universities want a “click-and-buy” experience for students to register and pay for non-traditional courses easily.
In part 5 of the “Reaching New Heights on Salesforce for Admissions” webinar series, Enrollment Rx demonstrates how higher education administrators can leverage Salesforce’s Experience Cloud with FormBuilder Rx to support an online shopping experience for course selection in non-traditional programs while using Salesforce for admissions.
The agenda of the webinar includes:
- Non-traditional applicant experience (browse first, authenticate later)
- Cart Builder
- Payment Builder
- Template Builder
When using Salesforce for admissions, what are the typical challenges that need to be accounted for in non-traditional enrollment management? Enrollment Rx explains that non-traditional program administrators often want the candidate experience to begin with browsing a course catalog, followed by a selection and checkout process. Candidates may need to register for multiple courses, each with different requirements and fees. The system should be able to recognize users and provide a personalized “shopping” experience, even before they provide their personal information.
With FormBuilder Rx, universities and colleges can deliver a rich, dynamic course selection and registration process for non-traditional programs that meet the expectations of a modern user experience.
With Cart Builder, colleges and universities can easily configure any appropriate data model and architecture they should utilize for online sales in the shopping cart. Any Salesforce object can be identified as a potential product to be selected and sold at checkout.
Payment Builder delivers out-of-the-box integration with several payment gateway providers, including TouchNet, Nelnet, CashNet, ACI, PayPal/Payflow Pro, Authorize.net, Stripe, and Moneris. Additionally, FormBuilder Rx can typically support integration with other payment gateway providers that support API integration.
Template Builder provides powerful functionality to control the style and branding of any particular user experience. FormBuilder Rx includes five out-of-the-box templates with easily configurable controls to modify the elements of a form to fit each client’s specific needs. Colleges and universities can also build templates with convenient containers to insert their own HTML if preferable.
For more information about how higher education administrators can leverage Salesforce for admissions using Enrollment Rx, please contact us to schedule a demonstration.
