A school’s business processes should be front and center in any higher ed CRM implementation – not the vendor’s technology, but your individual school’s business processes.
Many CRM vendors – both traditional, legacy solutions and even newer cloud-based systems – try to force clients to make operational changes that mold to the product, rather than starting with a baseline goal of understanding the critical workings and business needs of the school’s unique process.
In this week’s news, Marylhurst University went live on Enrollment Rx to grow enrollment and improve conversion rates throughout the admissions process, Marylhurst’s VP of Enrollment Management Beth Woodward, shares:
“Enrollment Rx stood out because they were extremely interested in becoming well-versed in our business processes. They didn’t shy away from trying to find creative solutions to some of our unique operational challenges. We are confident that Enrollment Rx will be an excellent partner in providing the best system and support services that will help us in achieving our enrollment goals.”
On top of providing the most innovative CRM solutions to flexibly meet your needs, we strive to be a true partner – a partner who is by your side from day one, evaluating business processes; who can help you tackle CRM with a phased approach that matches the pace and scope of implementation your school requires; and who will ease change management with not only technology, but across the people and processes that will make the system sing.
