Higher Education CRM Case Study | Temple University Fox School Enrollment Rx

Higher education CRM case study examples show how institutions improve data access, increase applications, and strengthen student engagement. Temple University’s Fox School of Business uses Enrollment Rx to modernize admissions and drive measurable enrollment growth.

Schiller Park, IL — June 21, 2016 — Enrollment Rx, a leading provider of cloud-based CRM solutions for higher education, announced that the Fox School of Business improved data access and admissions efficiency using its platform.

Higher Education CRM Case Study Overview

The Fox School of Business at Temple University is one of the largest business schools in the world. The institution implemented Enrollment Rx to replace legacy processes and create a more flexible CRM environment.

As a result, the school integrated CRM with its student information system (SIS) and created a centralized platform. This system supports multiple programs and evolving enrollment needs.

The impact was immediate. Submitted applications increased by 50% from Spring 2015 to Spring 2016. At the same time, student engagement improved significantly.

Improving Data Access and Enrollment Outcomes

With Enrollment Rx, Fox gained clear visibility into admissions data. Therefore, teams improved how they manage prospective students.

The CRM platform enabled the school to:

Track student activity across the enrollment funnel
Personalize communication based on program and stage
Improve response time for new leads
Support data-driven decision making

In addition, follow-up time for new inquiries dropped from several days to less than 24 hours. Because of this, the admissions team can now engage students faster and more consistently.

Delivering a Personalized Student Experience

Enrollment Rx also provides a customized online portal. This portal allows Fox to tailor application requirements and content based on each student’s journey.

“Enrollment Rx gave us the structure to match the higher ed model we were going for,” said Stephen Boro. “At the same time, it gave us the flexibility to adapt the platform to our needs.”

As a result, the team can respond quickly to change. They can also deliver a more engaging and personalized experience for students.

Driving Growth and Operational Efficiency

Improved data access helped Fox increase deposits and refine recruiting strategies.

Key results include:

More than 80% increase in deposits from Fall 2014 to Fall 2015
50% increase in deposits from Spring 2015 to Spring 2016
Maintained or improved applicant quality

In addition, better insights allowed the institution to reallocate its travel budget. Instead of broad spending, the team focused on higher-value initiatives. As a result, leadership also justified adding new recruiting resources.

What This Means for Institutions

This higher education CRM case study shows how institutions can use data to improve efficiency and personalize engagement.

However, success depends on having the right systems in place. By leveraging a cloud-based CRM, institutions can build a scalable foundation. This foundation supports both short-term results and long-term strategy.